SilverKing

This client asked for a fresh coat of paint for the project. Under the umbrella of Marmon Food Technologies (MFT) a leader in the commercial kitchen appliance and furniture space, Silverking was looking to unify its design to be more inline with its sister properties. 

Aside from the font and color choice, the alterations that had to be made were on the side of information architecture, more than just a cloning of one site to another theme, the client wanted to extend the capabilities of their site to better optimize for mobile phones. I was able to pull in styles from the previous site breakdown we had done prior to this, so much of the site’s brand identity and layout was predefined.

The main challenge was with the design being done with proper accessibility in mind, better than the previous iterations. Mobile Filters toggling from listview and gridview on the product grid, sidebar navigation and a universal header to be applied to all MFT properties. 

This project was built in WordPress using an in-house theme, so the majority of my interactions were under design review with the engineering team rather than talking out solutions with the client.